Irrational, unscientific, and not even funny as parody. If The Hidden Messages in Water by Masaru Emoto (2001) is serious, then it's a tragic example of silly, bizarre thinking. The author has a feel-good notion — basically, clean water is nice — which leads to a rambling (perhaps badly translated from the Japanese?) discussion of how ice crystals look prettier if one thinks polite, happy thoughts at them while they're growing, plays pleasant music for them, etc. The microphotographs in his book, however, are as fuzzy as his logic. It might have worked as a joke, if it had been ~5% as long. Sorry!

^z - 2014-09-28